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How Much Money Is Worth Losing a Customer?

How Much Money Is Worth Losing a Customer?

Every company wants to attract new customers, make them happy, and keep them. We claim to care about customer loyalty, and we love to survey people to see if they are likely to recommend...

Domino Effects on Customers’ Choices

Domino Effects on Customers’ Choices

When we are serious about customer-centricity, we want to to truly learn potential and current customers' tasks, priorities, and decision making strategies. It's not just what do they...

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