Every company wants to attract new customers, make them happy, and keep them. We claim to care about customer loyalty, and we love to survey people to see if they are likely to recommend...
business goals
Tag Archive
Start With Customer Value or Business Value?
Someone sent me this video posted to LinkedIn where Teresa Torres explains why you should start with business value. Here’s a transcription: “An opportunity solution tree starts with a...
Business Goals Should Stay Away From The Tactical
One common mistake I have seen business leaders and executives make is to be too specific about goals and metrics. They might demand that product teams create or optimize for a particular...