Every company wants to attract new customers, make them happy, and keep them. We claim to care about customer loyalty, and we love to survey people to see if they are likely to recommend...
Companies Suck
Business Goals Should Stay Away From The Tactical
One common mistake I have seen business leaders and executives make is to be too specific about goals and metrics. They might demand that product teams create or optimize for a particular...
Buying a Large Print Book by Mistake
When I first published "Customers Know You Suck" in December 2022, Amazon search results looked like this:There appear to be two paperbacks, one $2 more than the other. People were...